CT-SPIN #88 – Responsive Web Design in Africa — Why it’s time to adapt

Event Sponsors

Digiata Technologies
Polymorph Systems web site

Responsive Web Design (RWD) is becoming the new standard for web development worldwide. Rian van der Merwe, from Flow Interactive, will present why and how RWD is relevant here in Africa both on the web in general and in a mobile context specifically.

View the slides on Slideshare: Responsive Web Design in Africa – why it’s time to adapt

Snacks kindly sponsored by Digiata.
Wine kindly sponsored by Polymorph Systems.


Wednesday, 17 April 2013, 18h15
Bandwidth Barn’s NEW location,
3rd Floor,
Block B
66 Albert Road,

Note: It is one of those old industrial buildings in Woodstock that is getting a revamp. Enter  from Williams St (around the back) which is closer to the lift/stairs. Their offices are in the corner of the building by Williams and Station St. There is parking on Station St and Williams St around the venue. We will also try to organise some undercover spaces.


Anyone is free to attend. Please RSVP at ctspin88.eventbrite.com. Alternatively, RSVP by sending YES or MAYBE via our contact form.


18:15 Welcoming and Introduction
Johan Nilsson
18:20 Responsive Web Design in Africa — Why we have to adapt
Rian van der Merwe
19:20 Closing and Thanks
Johan Nilsson
19:25 Networking & Discussion


As responsive web design (RWD) continues to become the new standard for web development worldwide, there is still a lot of skepticism about its relevance in the African context. Since the mobile phone and data access landscape is so different here, many feel that it’s too early for us to spend time and money on designing websites that adapt to whatever device and viewport size might get thrown at it.

In this talk I’ll discuss how the web in general, and mobile context specifically, have changed over the past few years, and how responsive web design is the best approach to adapt to these changes. I’ll then address the major concerns about responsive design in the African context, point out the fallacies, and argue that overcoming the legitimate challenges are absolutely worth our time and effort.

This might be Africa, but responsive design is every bit as relevant here as it is anywhere else in the world.
View the slides on Slideshare: Responsive Web Design in Africa – why it’s time to adapt

Speaker Profile

Rian van der Merwe

Rian is passionate about designing and building software that people love to use. After spending several years working in Silicon Valley, he is currently Director of User Experience at consultancy Flow Interactive in South Africa. He also writes regularly about design, technology, and software development for Smashing Magazine and his own site, Elezea.

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